The Archives

ADOTAS – Earlier today, “values marketing” ad tech company Resonate Networks announced it had secured $20 million in funding in a round led by Revolution Growth. Previous investors from the Series A round of funding, Greycroft Partners, LLC and iNovia Capital, also participated in this round. Resonate, through its Insights Driven Media platform, aims to target ads [...]

ADOTAS – Among the offerings at this week’s OnMedia 2012 conference (presented by the AlwaysOn Network) here in New York City was a panel discussion around the merits and detriments of real-time bidding that actually heated up in the way a lot of us always kind of hope it one of these discussions will. Yesterday [...]

ADOTAS - Social media marketing platform Fan Appz announced a number of upgrades for marketers using its services, including the Fan Appz Social Database, which culls actionable data from fans’ interactions with brand-related content across social media so marketers can improve their campaigns across all channels. The company also released a set of new publisher apps, customizable elements of engagement [...]

ADOTAS – Today, cloud-based consumer data company Krux publicly released Krux Apps, its new suite of tools for smaller web publishers, designed to help provide faster sites and increased safety options, as well as tools to understand their audiences and drive more ad revenue. These are adaptations of features of Krux’ Audience Data Control platform, [...]

ADOTAS – Ad exchanges often get a bad rap — they have a reputation for handling less-desirable inventory, and for using less-than-ideal targeting methods. But NetSeer CEO John Mracek says there’s a lot of potential in the exchanges — that they’re more legitimate and effective than you might think. Below is his perspective on the [...]

ADOTAS – Today, Adap.tv announced the launch of its new fully-automated media buying platform for online video and television, the Adap.tv Upfront Marketplace. By securing future ad inventory across multiple screens, the company aims to bring video ad buying and selling up to speed with other niches of the online ad industry and with the [...]

ADOTAS - Local Corporation, which provides solutions to help smaller brick-and-mortar businesses engage online consumers in their local markets, announced yesterday it had added the option of posting real-time polling results in rich media ads created with its Rovion Ad Management Platform (RAMP). RAMP is designed to be a user-friendly, self-service tool with which small [...]

ADOTAS - BlueKai just released an infographic about what the typical spring break traveler looks like, which is really setting our minds wandering here at Adotas, considering it’s about 40 degrees F, raining and gross here in New York. But speaking of imagination, we’re getting a kick out of the demographics BlueKai chose to look [...]

ADOTAS – AdReady, a company that uses “non-intuitive” strategies to help smaller-budget advertisers and marketers compete with more financially-endowed brands for successful online display ad campaigns, stepped out of the woodwork today after spending the past several months testing its technology with a select group of companies. As AdReady senior vice president Randy Wootton put [...]

ADOTAS – When ad verification services popped up three years ago, they were addressing a real need for advertisers: brand safety. With a lot of inventory running through blind ad networks and exchanges, there was a valid concern that a client’s advertisements would appear on brand-damaging web pages (e.g. those with nudity, or hate speech). In 2009, we found [...]