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Do-Not-Track And The Privacy Bill Of Rights; DSP MediaMath Partnering; Yieldbot Gets Funds
Friday, February 24th, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. DNT And Bill Of Rights Do-Not-Track is coming to the browser for all those companies who create web browsers and had previously been unwilling to capitulate. The Wall Street Journal reports, "A coalition of Internet giants including Google Inc. has agreed to support a [...]
Get Your Display Graphs; Resonate Gets Funds For Big Data Tool; Facebook Premium Ads
Thursday, February 23rd, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Display Graphics Nothing better than some good ol' eMarketer graphics for your PPT. How about one showing how Google and Facebook are moving into the display advertising lead? Get it here. eMarketer admitted being too high with previous estimates as Facebook's S-1 statement gave [...]
The Industry ‘Take’ On SAS Acquiring aiMatch
Wednesday, February 22nd, 2012Yesterday, SAS acquired publisher ad server aiMatch for an undisclosed sum. According to the release, "SAS' advanced analytics combined with aiMatch's technology will provide publishers with an end-to-end solution to help manage, forecast, optimize and measure ad inventory to maximize ad revenue". Read more. AdExchanger reached out to executives in the industry for their "take" [...]
SpotXchange On Auto-Play In RTB Video Auction; Candidates Are Microtargeting
Wednesday, February 22nd, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Overcoming Auto-Play SpotXchange announced that among the attributes it will provide RTB bidders in its video ad exchange is the ability to understand whether a video ad is "auto-play" on a page or not. One of the complaints from advertisers is that their video [...]
iAd Gets A Haircut; NAI Releases Ad Network Report; Omnicom Shows Profit, Aims At Digital
Wednesday, February 15th, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Haircut For iAd In Ad Age, Kunur Patel writes that the iAd costs are being slashed again - now you can have your very own iAd running through the iPhone and Ipad for the starting cost of $100,000 - was $1 million. Patel adds, [...]
Rumor: Akamai Buying BrightTag; OpenX Sees Profit; Marin Software Gets Funds For Platform Buying
Tuesday, February 14th, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Tags M&A StreamingMedia.com's Dan Rayburn hears that Akamai is closing in on its very own tag management company. Rayburn writes, "Over the past two months, Akamai's been on a buying spree and it sounds like it may not be over. After agreeing to buy [...]
More Money For Mobile; Marketers Are VC?; Yahoo! And Its Display Future
Monday, February 13th, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. More Money For Mobile Mobile ad technology company Media Armor says that it has raised $1.5 million in a series A round of funding led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners. On the company blog, co-founder Elizabeth Zalman [...]
Google Data Gathering Full-Steam Ahead; Time For Brokers, Not Bookers; LinkedIn CPMs Rise
Friday, February 10th, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Testing, Gathering New "Nielsen-like" panel efforts are being made by Google as the company introduced Screenwise which will be run by GfK's Knowledge Networks. Google may be taking a deeper dive into attribution modeling and/or media mix modeling as, according to ClickZ's Kate [...]