It’s been four years since I wrote one of my most popular series of blog posts of all time — “The Ad Exchange Model”. Since then a lot has happened. A whole slew of three letter acronyms has appeared: DSP, SSP, DSP, RTB… Venture capital investments have exploded, we have multiple blogs dedicated to ad-exchanges and it looks like the space has gotten a lot more complicated.
Or put another way… in 2007 I described the world with a simple diagram. Today Terry Kawaja has an industry “LUMAscape” that has logos so small I can’t even read them.