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Struq’s Andrew Morsy On The Company’s Place In The Eco-System, Its Relationship With Agencies, & Staying Ahead Of Retargeting Commoditisation

Friday, February 24th, 2012

Andrew Morsy is Sales Director at Struq. Here he discusses the Struq personalised targeting solution, the company’s relationship with agencies and how Struq is staying ahead of the comoditisation of the retargeting market.

Agencies are beginning to adopt retargeting now as part of their model. What is Struq’s view on this adopted agency business model?

Retargeting is critical for advertisers as it converts browsers into paying customers, lengthens customer lifetime value and increases revenue per user. Agency adoption helps educate clients about the power of ad personalisation – that in order to persuade users to buy your product or service, it is imperative you deliver a personalised relevant ad to persuade that user. That has fuelled the adoption of Personalized Video and Personalized Pretargeting (advertisers acquiring new users) by advertisers and agencies.

Can companies like Struq really work with agencies? You clearly have client direct relationships in the ecom space? Aren’t you competition for the agencies?

Agencies are experts at what they do – they are aligned to plan and buy media as effectively as possible for advertisers.

Struq’s technology enables advertisers to acquire users at half the cost of any other retargeting provider.

As a result, the majority of Struq’s business is through media agencies as they seek to provide the most efficient means to spend money that results in post-click revenue for their clients.

Does Struq really need to work with agencies? Clearly the client direct relationship has paid serious dividends? Why would Struq need to work with agencies?

Struq powers post-click performance across the marketing funnel for Marketing Directors and Media Buyers alike. Both the Media Buyer and the Marketing Director have the same objective, to persuade users to buy products at the lowest possible cost.

Struq enables media agencies and clients direct to buy Personalized Video and Personalized Display advertising that delivers lucrative post-click revenue.

Retargeting is becoming an increasingly commoditised product – how is Struq differentiating itself from the competition?

Struq works solely with the largest brands in the verticals of ecommerce, retail, finance and travel across 19 markets. All of these brands have tried multiple vendors and continue to work with Struq solely because Struq automates the delivery of a post-click CPA because we understand the value of a user and what makes a user click and buy.

Struq ascertains which users are valuable to an advertiser. We then target the right users to hit an advertiser’s post-click CPA/COS/ROI target with fully personalised creative. Struq then provides unique insight to clients, enabling advertisers to understand which products, creative elements, publishers, etc. drove post-click performance for them (which they then frequently leverage across their other marketing activity).

Struq has applied our core targeting technology across display and video to deliver lucrative post-click performance across the marketing funnel for advertisers.

Is Struq’s technology proprietary and how do you compete against the growing number of DSPs offering dynamic creative solutions – particularly Invite which, according to rumours, will have a dynamic creative component (Teracent) built into its new iteration?

Unlike the majority of the RTB market, Struq has built its own DSP, Bid Optimisation Engine, Recommendation Engine and Dynamic Creative Optimisation Engine. These needed to be proprietary to enable the data to be extensible so that we could extract the value out of data to make user level decisions. Struq determines the display ad content, media placement, targeting criteria and bid price in real time based on data intelligence. The result is that Struq acquires a user at half the cost of any other video, display or retargeting provider.

Struq is looking to position itself as the leading Ad Personalization Company in the market. Can you talk to us in more detail what ad Personalization really is?

Advertising is a communication to persuade users to buy a product or service. Struq is transforming that communication from a generic push communication to a relevant personalised communication.

Personalised Retargeting by Struq showed that by delivering relevant ads to consumers, they were 12 times more likely to click and buy a product or service. Ad personalization breaks the one-size-fits-all paradigm, it is about making each ad both personal and relevant to each user. Ultimately, it leads to greater post-click revenue for advertisers, higher quality of ads for publishers and a much better experience for end users.

Struq is now bringing that level of performance to advertisers across a user’s entire decision making process.

You are rolling new products around video. Can you tell us a more about these new products? Are you simply launching these products in response to what Brainient has starting offering in the market?

Struq’s core purpose is serving personalized, relevant, performance-driven ads to users.

Struq is a single point for advertisers to persuade users at every stage of the buying process across any channel. Struq is able to both identify new prospective customers and convert prospective customers at scale through personalised display and video. Advertisers need to use an integrated offering across channels to gain understanding and insight into what drives customers to buy their products.

We have applied our core targeting technology across these mediums to deliver lucrative post-click performance across the marketing funnel for advertisers.

How have you seen the market evolve over the past 12 months and where do you see it heading in 2012?

The economic climate is bleak for 2012. Advertisers need people to click and buy products through their advertising to justify spending money on marketing in a tough economic climate. Struq’s Personalised Video and Display ads make ads relevant to consumers, which enables advertisers to make on average £20 in post click revenue for every pound spent. Struq’s Personalized products seek to meet the needs of advertisers in a tough economic climate.

Posted in Ad Network, Ad Trading, Agency, Agency Trading Desk, Behavioral Targeting, Demand Side Platform, Marketer, Online Advertising | No Comments »

Euro Round-Up: Publicis And Dentsu Split With Buyback; Google Safari Tracking Muddying The Privacy Debate; And Skype Inventory In The Microsoft Ad Exchange

Tuesday, February 21st, 2012

Publicis Buyback Ends Dentsu Partnership

French advertising group Publicis has bought back 18 million of its own shares from Japan’s Dentsu for €644.4m, bringing an end to their nine-year partnership that analysts say has yielded little value.

The companies had been partners since the Japanese agency – the country’s largest marketing services group by revenues – teamed up with Elisabeth Badinter, a member of the founding family and the biggest shareholder in Publicis, to act in concert.

The buy-back strengthens Ms Badinter’s hold over Publicis, the world’s third-largest marketing services group. The daughter of the founder now owns 11 per cent of the shares and 20 per cent of the voting rights.

She will play a key role in appointing a successor to Maurice Lévy, the Publicis chief executive who was due to retire last year but was asked to stay on to see the company through the global economic downturn.

Mr Lévy said the relationship with Dentsu had been “amicable and exemplary” and that he would carry on with the two Tokyo-based joint ventures with the Japanese firm, Beacon Communications and Dentsu Razorfish – in which Publicis owns 66 per cent and 19.35 per cent respectively.

Dentsu said it would book an extraordinary gain of Y2.1bn ($27m) in its consolidated accounts in the financial year to March as a result of the share sale. Its president and chairman will resign from Publicis’ supervisory board.

The ending of the Publicis partnership had been predicted for more than a year after Dentsu sold down a portion of its stake in 2010. Mr Lévy has also stated previously that he needed to preserve funds in case Dentsu decided to sell its stake in Publicis.

Google+ On A Tracking Safari

Google and other advertising companies have been following iPhone and Apple users as they browse the Web, even though Apple’s Safari Web browser is set to block such tracking by default. How have they been able to do it?

By default, Apple’s Safari browser accepts cookies only from sites that a user visits and generally blocks cookies that come from elsewhere. However there are exceptions to this rule, including if you interact with an advertisement or form in certain ways, it’s allowed to set a cookie even if you aren’t technically visiting the site.

Google’s code, which was placed on certain ads that used the company’s DoubleClick ad server, was uncovered by Stanford researcher Jonathan Mayer, took advantage of this loophole.

The code was part of a Google feature that allows its “+1” button to be embedded in advertisements which users would click to indicate that they liked the ad. However, Google faced a problem: Apple’s Web browser Safari blocks most tracking by default and is the most popular browser on mobile devices.

To put cookies onto Safari, Google’s ads used an “iframe,” an invisible container that allows content from one website to be embedded within another site, such as an ad on a blog. Through this iframe window, Google received data from the user’s browser and was able to tell whether the person was using Safari. If s/he were, Google then inserted an invisible form into the container. The user didn’t see or fill out the form – in fact, there was nothing to fill out. But the Google code submitted it automatically.

The cookies were temporary; the blank one was set to expire in 12 hours, and the cookie for logged-in users was set to expire in 24. Google said the company tried to design the +1 ad system to protect people’s privacy and did not anticipate that it would enable tracking cookies to be placed on user’s computers.

Google’s Rachel Whetstone said the temporary cookie served to create a “temporary communication link between Safari browsers and Google’s servers”. She said the goal was to ensure that information passing between the user’s Safari browser and Google’s servers was anonymous – effectively creating a barrier between a user’s personal information and the web content they browse.

But even the blank cookie could then result in extensive tracking of Safari users. This is because of a technical quirk in Safari that allows websites to easily add more cookies to a user’s computer once the site has installed at least one cookie. Safari allows this so that sites such as the Facebook and Google+ social networks can install cookies in widgets they place around the Web, as long as the user has visited the original site.

An update to the software that underlies Safari has closed the loophole that allows cookies to be set after the automatic submission of invisible forms. Future public versions of Safari could incorporate that update. Paradoxically, the people who handled the proposed change, according to software documents, were two engineers at Google.

Does anyone really care? The WSJ tried to blow the story up but so far the mainstream media hasn’t really piled in. Maybe privacy fatigue has set in or the realisation that privacy is effectively dead anyway. Maybe. On the consumer front there seems to be little damage, but the fall out with regulators could be disastrous. We as an industry are already up-to-our necks in draconian legislation around privacy. This certainly hasn’t helped the cause for self-regulation.

Are Skype Ads Heading For The Microsoft Ad Exchange?

Microsoft Advertising will begin selling Skype advertising on PCs and mobile devices in international markets, including France, Germany, Japan, the Netherlands, Spain, Taiwan, the UK and on PCs in Russia. Advertisements in Skype will first appear in the U.S., the UK and Germany next month, with initial advertisers including Groupon, Universal Pictures and Visa.

Microsoft acquired Skype in an $8.5bn deal that closed in October 2011. Microsoft Advertising is still working to determine what kind of advertising works best within Skype. It is now testing in-call advertising with several advertisers and getting feedback on user experience.

In a blog post, Skype assured users its plan was to only show ads from just one brand per day in each market where advertising was sold. It also said the ads would not disrupt users’ Skype experience with pop-ups or banners in the middle of calls.

The announcement will also see the roll out of mobile advertising, with sponsored ads appearing at the top of Skype’s home and message screens. Audio-in-call advertising is a new format being tested for roll out in new markets – ads will appear on Skype’s home and message screens during a one-to-one Skype-to-Skype audio call.

Andy Hart, general manager, advertising and online at Microsoft UK, said, “Skype is an exciting addition to the Microsoft Advertising portfolio. From today, our customers will be able to target more people in new ways, delivering innovative digital storytelling at a vast scale. Skype’s platform supports rich, interactive brand ads at the same time as giving advertisers a broad reach: combined with MSN homepage advertising, brands can now reach 18.4m or 43 per cent of the total UK online audience.”

The real question though is whether or not Microsoft will make these Skype ad impressions available through its ad exchange. That’s a lot of inventory for the European market, and would solidify Microsoft’s position as number one brand inventory source in the automated channel across Europe.

Posted in Ad Exchange, Ad Server, Ad Trading, Agency, Behavioral Targeting, CEE, France, Germany, Marketer, Online Advertising, RTB, Scandinavia | No Comments »

Edgar Baudin Discusses The Gamned Model, Real-Time Media Buying In France. The Generalist Versus Specialist Argument And The Sapin Law

Tuesday, February 14th, 2012

Edgar Baudin is Co-Founder & Managing Director at Gamned. Here he discusses the Gamned offering, the state of the French exchange marketplace, the generalist versus specialist argument and the effect of Sapin legislation on real-time media buying in France.

Is much of the data-driven ad spend in the French market still coming from DR budgets and are brands still avoiding automated channels?

Most of the spending in France is still related to DR campaigns, i.e. acquisition and retargeting. The first group to adopt this technology was composed of merchants who focused on ROI, and that explains why they drive the biggest parts of the investments.

Now that brands have access to transparency and ad verification, they’ve started to switch part of their budget over to RTB campaigns. There’s still a lot of work to be done, informing and educating marketers, for them to increase their budgets and go from the test campaign phase to long-term RTB integration in their media plans. Branding campaigns will need a strong increase in data offering which is a must-have for audience and targeting setups.

Today, trading desks have a key role to play explaining the new paradigm which allows marketers to consider Display Advertising as a much more powerful channel. By enabling total control of frequency and reach, brands can now consider GRP’s in their ad campaigns.

What’s Gamned’s position in the current ecosystem? How do you help advertisers?

Gamned has been a Real-Time Media Desk since 2009 and our clients are advertisers and agencies. One of our strengths is R&D, with six of our 20 employees devoted to developing in-house technology and tools which are at the service of our customers.

Our belief is that real-time trading is not enough: in order to properly benefit from real time advertising, we’ve worked on improving real-time messaging and segmentation. To that effect we have, for example, developed our own dynamic banner technology which enables us to deliver a personalized message to each unique impression which we purchase on exchanges.

Our approach helps advertisers to better understand the benefits offered by real-time advertising, and of course to generate better results.

These results should of course be measured using ROI-related KPI’s on DR campaigns, but also in terms of the teachings of segmentation, data usage and creatives. We work closely with all our customers to define the targets together before launching any campaign.

How are French marketers taking to data-driven media buying? Is there still a knowledge gap among French CMOs?

Some CMO’s consider data-driven buying to be one of the main advantages of RTB buying. “Don’t buy ad space, buy targeted audience”, is the magic motto.

It is, however, very complex to implement data-driven buying as there is no “one size fits all” method.

Most CMO’s will need to define in more detail their tactical and strategic needs concerning data, and to learn how to distinguish more precisely between transactional data, social data, intent data, behavioral data, occupational data and so forth. Gamned has chosen to work very closely with its customers in that department, as we know very well that automated buying by itself is not enough.

We have seen some excellent results when combining first and third party data, with impressive improvements in performance. The volumes are, however, often limited. Ultra-segmentation does work and can teach us priceless lessons, but the scalability of this technique remains difficult.

In your opinion, what are the trends going to be in the French data-driven display market?

In early 2011, the number of unique segmented cookies available was much too limited, but things are finally starting to evolve in a good way. Thanks to the great work done by data suppliers such as Exelate, Weborama or DataVantage, more and more publishers are realising the potential revenue which can be generated by monetizing their data.

Another very effective way to increase volume and relevancy is by leveraging Facebook data from ad campaigns and fan pages, like we have been doing for the past months.

What about the argument of specialists versus generalists in the new exchange eco-system? Do you think there is a need for ad traders with deep domain knowledge in the French market?

This is a recurring question which we discussed at the ATS in Paris last year! From our (pure player) point of view, the RTB ecosystem definitely requires specialists. The environment is changing so rapidly that the only way to efficiently address advertisers’ needs is to offer a proper setup. It’s not just a question of choosing a DSP, buying a bit of third party data and managing campaigns. Our entire trading desk has been developed with the aim of delivering real-time advertising and this is our one and only focus. With one third of our team dedicated to R&D this is the key to our success and efficiency.

How is the Sapin legislation affecting the new exchange eco-system? Is it an issue for new ad traders?

The aim of the Sapin legislation is to fight corruption by giving advertisers total transparency in regards to their ad investments. The entire Sapin process is however technically impossible to implement on RTB buying. As we already guarantee our advertisers full transparency on their media costs and margins, we consider ourselves to be Sapin-compliant. This legislation has however always been considered a complex issue in regards to internet advertising.

Posted in Ad Exchange, Ad Network, Ad Server, Ad Trading, Ad Verification, Agency, Agency Trading Desk, Behavioral Targeting, Brand, Data Exchange, Data Management Platform, Data Strategy, France, Online Advertising, Private Exchange, Publisher, Publisher Trading Desk, RTB | No Comments »

Euro Round Up: Criteo To Hit $400 Million In Revenue This Year; StrikeAd Informs On Mobile Ad Tracking; Hi-Media UK Inks New Deal With Thomas Cook

Tuesday, February 14th, 2012

Criteo To Hit $400 Million In Revenue This Year

Criteo has become a colossus in the European ad tech space. The French company, founded by Jean-Baptiste Rudelle in 2005, has a client list which includes some of the biggest names in e-commerce (Office.co.uk, Zoopla, Glasses Direct, Boden, among others).

Last year the company generated $200m in turnover, compared with $60m in 2010 and $9m in 2009. If the trend continues, Criteo could double its revenues in 2012. There are already plans to hire 250 people this year, bringing the workforce to 750 employees. At this rate, Criteo could possibly become the largest Internet company in France.

Criteo is committed to continuing its big innovation push. Gazagne Gregory, General Manager for France, Southern Europe and Latin America explains: “We have been profitable since July 2009 and reinvest all our profits in R&D. Our offices in Paris are the second largest algorithmic research centre on advertising in Europe behind Google in Zurich.” R&D doubled last year and engineers represent 40% of the total workforce. Criteo now has over 2,000 customers in 30 countries and has 15 offices around the world. More on the Criteo growth story here.

StrikeAd Releases White Paper On Conversion Tracking In Mobile Advertising

London and New York-based mobile advertising DSP, StrikeAd, released its new white paper on ad tracking in mobile. The white paper looks to provide a guide for agencies seeking to understand how to track mobile ads and conversions in a transparent and safe way.

The report examines in detail the problems surrounding device identifiers (UDIDs) when it comes to tracking mobile app downloads. It goes on to explain how cookies can be the key to tying an ad impression to a particular download and consequently yielding better results for agencies in mobile ad campaigns. Although it is necessary for the process to be adopted by the triumvirate of advertiser, agency and media in order to utilise them to best effect.

Alex Rahaman, CEO of StrikeAd, explains why they are releasing this report now: “Since StrikeAd launched we’ve had many agencies ask for help with their tracking across phone and tablet ad campaigns. In direct response to this, we wrote this white paper based on our tools to try to clear up any confusion and clarify for agencies how to track mobile ads and conversions in a privacy-safe way.”

You can download the white paper in full here.

Thomas Cook Joins Hi-Media’s Premium Network In The UK

Thomas Cook, one of the best-known names in travel, has partnered with Hi-Media in the UK to increase its online advertising revenues from the market, it announced in a press release last week. Hi-Media, a European leader in monetising Internet audiences, will work with leading advertisers and their agencies to develop bespoke advertising solutions to reach Thomas Cook’s audience of travel intenders.

ThomasCook.com has millions of unique visitors per month. Stuart Adamson, Head of Media Solutions, Europe at Thomas Cook Online, explains their value: “We have a large and loyal customer base across Europe visiting our sites to research and book their travel options. We know this is a highly valuable audience, so partnering with Hi-Media helps us gain traction with major brands looking to reach purchase decision-makers. We selected Hi-Media as a partner because of their understanding of quality brands and online consumer behavior.”

Mathieu Roche, Managing Director of Hi-Media UK, is equally happy with the partnership: “Thomas Cook is a brand with an incredible heritage, delivering a highly engaged audience who visit the site with purchase intent. We will work with advertisers and their agencies to offer them a wide variety of branding and performance advertising solutions to reach this premium audience.”

Posted in Ad Exchange, Ad Network, Ad Trading, Agency, Agency Trading Desk, Behavioral Targeting, Mobile Display, Mobile RTB, Online Advertising, Private Exchange, Publisher, RTB | No Comments »

Euro Round-Up: The French Get “Serieux” About RTB; mediascale Reports Strong 2011 Growth; Jemm Goes All-In With AppNexus

Thursday, February 9th, 2012

Le Trading Media

In an epic twenty-seven pages on the potential of RTB in the French market, IAB France has outlined an impressive overview of the entire market. The report goes into great detail on the emerging data-driven advertising market in France, with explainations of key constituents in the exchange eco-system. It even includes some Q&As with leading ad execs in France, including recent ATS Paris speaker, Arthur Millet, Directeur Commercial at Amaury Medias Digital. Further insight on the growth of automated buying and RTB is provided by industry heavyweights like Sébastien Robin, Directeur Des OpérationS, at AFFIPERF. You can download the IAB report on the growth of RTB in France here.

mediascale Reports Strong 2011 Growth

mediascale, one of Germany’s leading independent digital agencies, reported a gross income of €5.6m last year – an increase of 17 per cent compared to 2010. The billings for the same period rose 22 per cent from €59m to €72m.

mediascale uses its own cross-platform targeting tool NE.R.O, together with Plan.Net, to develop solutions for clients and agency partners. Julian Simon, managing director of mediascale, is bullish on future growth for mediascale:

Right now we are running about 35 per cent of all campaigns on NE.R.O. By the end of 2012, we want to increase that by 40 per cent or more. This targeting will aid not only in direct sales support but also image and brand communications. It’s more about planning for consumer-relevant criteria such as purchase decision stages, interests and attitudes of the user. There is great potential in targeting, especially for content and creative solutions. The system combines information from the user profile with the matching design, text, product or price for the dynamic creation of promotional materials. Thus, advertising effectiveness and efficiency of the campaigns increase significantly.

The company also opened a new office in Vienna last year to service the fast-growing Austrian market.

Jemm Goes All-In With AppNexus

Jemm Group has chosen AppNexus as its exclusive ad technology platform, the company publicly announced this week.

Julia Smith, Global Communications Director at Jemm, is looking ahead:

By leveraging AppNexus’ technology platform, Jemm is able to deliver a strong proposition to buyers and sellers. We have moved away from a traditional ad network model and are now focused on working with other like-minded players in order to deliver a compelling offer for the publisher market.

Since migrating to the AppNexus platform, Jemm has seen click-through rates dramatically increase. In the first month alone, CTR tripled across campaigns delivered via the AppNexus platform. According to AppNexus’ proprietary reporting, the European market for RTB is growing rapidly, with an average of 25 billion advertising impressions served each month during Q4 2011 via the AppNexus platform. Over the last year the number of global impressions served via the AppNexus platform has increased by 859 per cent.

Posted in Ad Exchange, Ad Network, Ad Server, Ad Trading, Ad Verification, Ad Visibility, Agency, Agency Trading Desk, Analytics, Attribution, Behavioral Targeting, Data Exchange, Data Strategy, Demand Side Network, Demand Side Platform, France, Germany, Marketer, Online Advertising, RTB | No Comments »

Euro Round-Up: Glow Digital Added to AppNexus Market; DoubleClick Sees European Publisher Uplift in AdX; Weborama Experiences 48% Growth in Q4

Monday, February 6th, 2012

This is the first post in our new column Euro Round-up. Please forward all Euro market stories and press releases to press@exchangewire.com.

Glow Machine Now Available In The AppNexus App Marketplace, Adding Facebook Ad Buying In The Ad Stack

If you were to believe the hype machine, Facebook is set to take over the ad world. Glow Digital Media, a European based ad tech vendor, is clearly responding to the market with its new Glow Machine® app for the AppNexus marketplace, announced this week. Glow Machine® integrates Facebook media buys into the AppNexus Console user interface. The new app gives advertisers the ability to access and control FB campaigns alongside display inventory. The goal is to make Facebook Ads more effective through advanced campaign management, automation and optimisation for AppNexus Console users. The app allows existing AppNexus users to buy across the Facebook channel. BannerConnect also launched its first app on the AppNexus marketplace, as the a la carte ad stack grows. The BannerConect app was built for Dutch-based Mark and Mini, who maintain 5 million Dutch online user profiles. It enables buyers in the AppNexus eco-system to enhance their campaigns with this data.

The DoubleClick Ad Exchange Delivers Revenue Uplift to EMEA Publishers

Google’s Ad Exchange, DoubleClick, released a whitepaper this week analysing their positive impact on publisher revenue in Europe. According to their internal report, 88% of display advertisers are planning to buy in real-time going forward. However, content remains critical and 74% of real-time bidding buyers will pay a premium for quality environments. In the survey, buyers also revealed that programmatic channels would see the biggest increase in investment over the next year.

For inventory that would have gone unsold, according to their study, the DoubleClick Ad Exchange demonstrated signiﬁcant success in monetising unsold inventory. For inventory for which there was no other demand, it delivered a ﬁll rate of greater than 90%.

One in every four times inventory goes on sale, the DoubleClick Ad Exchange claims to ﬁnd the best price against all other competing sales channels, both direct and indirect. And in these cases where the Ad Exchange wins, it delivers a price that’s 73% higher than other channels would have delivered.

Weborama: 46% Organic Growth in Q4, As Announced In Their Annual Report

The Weborama grew its business significant in Q4, adding more profiles (200Mn in Europe), more advertisers (adserving, branding and performance) and more publisher partners.

The full year revenue was 22,430 K€, a 46% rise over 2010. This strong growth can be compared to a 14% growth of the French display market (source SRI-Cap Gemini).

French business has been very good, with strong growth on the targeted media side and on the technology side. Rich Media sales have peaked, performance business was strong, as was targeted branding. Adserved volumes have grown substantially: 35 of top 100 advertisers in France are running on Weborama’s Adperf.

Behavioural targeting and the progression of automated ad trading were noted two two major trends of 2011 – and it continues to develop in these growth areas.

During the last quarter, Weborama interfaced its technology with Google’s DSP: Invite Media. Weborama is planning similar partnerships so that other European players (advertisers, agencies and publishers) can easily access and buy Weborama data.

It continues to grow in other markets too – with the Netherlands and Southern Europe highlighted as key markets. In the UK, the acquisition by Weborama of a 50% stake in Hi-Media UK is expected to accelerate the development of operations in targeted media, technology (Rich Media) and data.

Posted in Ad Exchange, Ad Server, Ad Trading, Behavioral Targeting, Facebook Display, France, Germany, Netherlands, Online Advertising, Private Exchange, Publisher, Spain | No Comments »