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iAd Gets A Haircut; NAI Releases Ad Network Report; Omnicom Shows Profit, Aims At Digital
Wednesday, February 15th, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Haircut For iAd In Ad Age, Kunur Patel writes that the iAd costs are being slashed again - now you can have your very own iAd running through the iPhone and Ipad for the starting cost of $100,000 - was $1 million. Patel adds, [...]
Microsoft Adding Social To Brand Display Ads For Guaranteed And Non-Guaranteed Inventory Says GM Creegan
Tuesday, February 14th, 2012As part of Social Media Week festivities in NYC, Microsoft Advertising announced what it's calling "People Powered Stories." Formally launching next month, the offering will begin by incorporating social commerce tech from Bazaarvoice and is the first step in Microsoft's social display strategy. Microsoft Advertising GM of Display Advertising Experiences, Jennifer Creegan said on the [...]
Rumor: Akamai Buying BrightTag; OpenX Sees Profit; Marin Software Gets Funds For Platform Buying
Tuesday, February 14th, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Tags M&A StreamingMedia.com's Dan Rayburn hears that Akamai is closing in on its very own tag management company. Rayburn writes, "Over the past two months, Akamai's been on a buying spree and it sounds like it may not be over. After agreeing to buy [...]
More Money For Mobile; Marketers Are VC?; Yahoo! And Its Display Future
Monday, February 13th, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. More Money For Mobile Mobile ad technology company Media Armor says that it has raised $1.5 million in a series A round of funding led by Geoff Judge of iNovia Capital and Ian Sigalow of Greycroft Partners. On the company blog, co-founder Elizabeth Zalman [...]
Google Data Gathering Full-Steam Ahead; Time For Brokers, Not Bookers; LinkedIn CPMs Rise
Friday, February 10th, 2012Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. Google Testing, Gathering New "Nielsen-like" panel efforts are being made by Google as the company introduced Screenwise which will be run by GfK's Knowledge Networks. Google may be taking a deeper dive into attribution modeling and/or media mix modeling as, according to ClickZ's Kate [...]