eXelate Launches Campaign-Specific, Real-Time Audience Targeting

ADOTAS – Earlier today, data management and marketing company eXelate launched maX (which stands for, creatively enough, “modeled audience eXtension”) data, a new offering from the key data player that combines proprietary first-party data and huge amounts of third-party data to allow for ad campaigns that a statement from eXelate called three to five times [...]

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