Display Advertising is online advertising using a visual ad on a website. Most display ads include a headline with promotion or branding message along with a graphic/image, contact information and a button to learn more, buy the product or service or get more information.
These display ads are embedded throughout websites like CNN, Fox News, USA Today, ESPN and the majority of websites.
Types of Display Advertising
Choose words or phrases related to the people that are most likely to engage with your site and make purchases by using “custom audiences.” In addition to keywords, custom audiences lets you add URLs for websites, apps, or YouTube content related to your audience’s interests.
Display Targeting Options
How Does It Work?
Websites use an Ad Server to Place Ads on Website
BUT: Website Traffic Varies each day
AND: Out of Market Advertising has minimal value
SO: Websites Use Ad Networks to Generate Revenue